International Business The Challenges of Globalization 8th edition Test Bank by Wild

Test Bank for International Business The Challenges of Globalization 8th edition by John J. Wild, Kenneth L. Wild

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International Business The Challenges of Globalization 8th edition Test Bank by Wild

International Business The Challenges of Globalization 8th edition Test Bank by Wild

Product Description

Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.

Table of Contents

PART 1: Global Business Environment
Chapter 1: Globalization
PART 2: National Business Environments
Chapter 2: Cross-Cultural Business
Chapter 3: Political Economy and Ethics
Chapter 4: Emerging Markets and Development
PART 3: International Trade and Investment
Chapter 5: International Trade Theory
Chapter 6: Political Economy of Trade
Chapter 7: Foreign Direct Investment
Chapter 8: Regional Economic Integration
PART 4: The International Financial System
Chapter 9: International Financial Markets
Chapter 10: International Monetary System
PART 5: International Business Management
Chapter 11: International Strategy and Organization
Chapter 12: Analyzing International Opportunities
Chapter 13: Selecting and Managing Entry Modes
Chapter 14: Developing and Marketing Products
Chapter 15: Managing International Operations
Chapter 16: Hiring and Managing Employees

Product Details

ISBN-10: 0133866246
ISBN-13: 978-0133866247                          9780133866247

Author: John J. Wild, Kenneth L. Wild

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