Test Bank for E-Commerce Essentials 1st Edition Laudon Guercio Traver
Test Bank for E-Commerce Essentials 1st Edition Laudon Guercio Traver
5 (100%) 2 votes
Test Bank for E-Commerce Essentials 1st Edition Laudon Guercio Traver
5 (100%) 2 votes

This is completed downloadable of Test Bank for E-Commerce Essentials 1st Edition by Kenneth C.Laudon, Carol Guercio Traver

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Test Bank for E-Commerce Essentials 1st Edition Laudon Guercio Traver

Test Bank for E-Commerce Essentials 1st Edition Laudon Guercio Traver

Based on the authors’ market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Content:

1: The Revolution Continues
2: E-commerce Business Models and Concepts
3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5: E-commerce Security and Payment Systems
6: E-commerce Marketing and Advertising Concepts.
7: Ethical, Social, and Political Issues in E-commerce
8: Online Retailing and Services
9: Online Content and Media
10: Social Networks, Auctions, and Portals
11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Details:

Language: English
ISBN-10: 0133544982
ISBN-13: 978-0133544985
ISBN-13: 9780133544985

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