Test Bank for Strategic Management Text and Cases 8th Edition by Dess McNamara and Eisner
Test Bank for Strategic Management Text and Cases 8th Edition by Dess McNamara and Eisner
3.5 (70%) 2 vote[s]
Test Bank for Strategic Management Text and Cases 8th Edition by Dess McNamara and Eisner
3.5 (70%) 2 vote[s]

This is completed downloadable of Test Bank for Strategic Management Text and Cases 8th Edition by Gregory G Dess Dr, Gerry McNamara, Alan Eisner.

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Strategic Management: Text and Cases, Eighth Edition, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. The eighth edition’s case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.

Test Bank for Strategic Management Text and Cases 8th Edition by Dess McNamara and Eisner

Test Bank for Strategic Management Text and Cases 8th Edition by Dess McNamara and Eisner

Table of Contents

Part 1 Strategic Analysis

Chap 1  Strategic Management: Creating Competitive Advantages
Chap 2  Analyzing the External Environment of the Firm: Creating Competitive Advantages
Chap 3  Assessing the Internal Environment of the Firm
Chap 4  Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part 2 Strategic Formulation

Chap 5  Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chap 6  Corporate-Level Strategy: Creating Value through Diversification
Chap 7  International Strategy: Creating Value in Global Markets
Chap 8  Entrepreneurial Strategy and Competitive Dynamics

Part 3 Strategic Implementation

Chap 9   Strategic Control and Corporate Governance
Chap 10 Creating Effective Organizational Designs
Chap 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chap 12 Managing Innovation and Fostering Corporate Entrepreneurship

Part 4 Case Analysis

Chap 13 Analyzing Strategic Management Cases

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