Test Bank for E Marketing 7th Edition by Strauss

Test Bank for E Marketing 7th Edition by Judy Strauss , Raymond D. Frost

This is complete downloadable of E Marketing 7th Edition Test Bank by Judy Strauss , Raymond D. Frost

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Product Description

For courses in Internet Marketing or E-marketing

This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.

Test Bank for E Marketing 7th Edition by Strauss

Test Bank for E Marketing 7th Edition by Strauss

A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest.

Table of Contents

Part I: E-Marketing in Context 

1. Past, Present, and Future

2. Strategic E-Marketing and Performance Metrics

3. The E-Marketing Plan

Part II: E-Marketing Environment

4. Global E-Marketing 3.0

5. Ethical and Legal Issues

Part III: E-Marketing Strategy

6. E-Marketing Research

7. Consumer Behavior Online

8. Segmentation, Targeting, Differentiation, and Positioning Strategies

Part IV: E-Marketing Management

9. Product: The Online Offer

10. Price: The Online Value

11. The Internet for Distribution

12. E-Marketing Communication: Owned Media

13. E-Marketing Communication: Paid Media

14. E-Marketing Communication: Earned Media

15. Customer Relationship Management

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Product Details

  • Language: English
  • ISBN-10: 0132953447
  • ISBN-13: 978-0132953443          9780132953443

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